21+ hour, 51+ min ago   (243+ words) The new early learning assortment brings the exploration brand into the infant, toddler, and preschool space. National Geographic Kids is setting its sights on its youngest explorers. The line is organized around Blue Marble’s Play & Learn System, a color-coded, three-stage…...

23+ hour, 51+ min ago   (153+ words) Pop Quiz with Wendy Smolen Specialty Toys & Gifts 2026 Edition The Toy Book Test your toy knowledge with our latest Pop Quiz! The fourth quarter is quickly approaching, meaning the holiday season is almost here. While the industry is hitting showrooms…...

1+ day, 13+ hour ago   (313+ words) A sneak peek at what’s hot in toyland! We have a saying around The Toy Insider offices that we start saying somewhere around March each year: “Christmas is tomorrow.” In this industry, it feels like the big, looming holiday season…...

3+ day, 20+ hour ago   (425+ words) Classic toys in soothing, neutral shares are designed to match the decor of every home. Little Tikes, a wholly owned subsidiary of MGA Entertainment, is launching revamped versions of its best-selling toys in neutral tones. The Little Tikes Cloud Collection…...

4+ day, 16+ hour ago   (306+ words) The collection debuts in partnership with Harlem’s Fashion Row Harlem’s Fashion Row (HFR) and Mattel launch the American Girl x Harlem’s Fashion Row Cherry Blossom Couture Collection. The collection was designed by Brooke Sumpter, the 11-year-old Founder of Brooke LauRen…...

4+ day, 16+ hour ago   (1501+ words) The annual list features trending toys across categories, price points, fandoms, and play patterns for the holiday season. Amazon is getting a jump on holiday shopping with its 2026 Top 100+ Toys list, highlighting a mix of trending products, collectibles, sensory toys,…...

4+ day, 23+ hour ago   (150+ words) Source: Sony Pictures Animation The upcoming film and accompanying toy line will launch in fall 2027. Funrise enters a global master toy partnership with Sony Pictures Consumer Products for its upcoming Hotel Transylvania film. The movie series continues with The Haunting…...

5+ day, 16+ hour ago   (503+ words) With a global portfolio spanning toys, stationery, accessories, and licensing, the U.K.’s “Consumer Product Playhouse” is heading to LA with fresh product and bigger North American ambitions. For a company that started by selling closeouts in 2009, Hunter Price International has…...

5+ day, 23+ hour ago   (179+ words) Source: The Toy Book A look at the history of an iconic toy brand that shares a milestone anniversary with The Toy Book. “I think it’s a reflection of the brighter future Trek gives us,” says NECA Brand Manager (and…...

1+ week, 4+ day ago   (323+ words) Source: The Toy Book A lifetime in the making, Mickey’s silhouette serves as the foundation for a new line of premium vinyl collectibles. From Disney Parks and animated films to toys, apparel, and home goods, the unmistakable silhouette of Mickey…...