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On the #pulseofplay since 1984, The Toy Book is the leading authority on the toy industry in North America and beyond — in print and online.
- 60articles · 30d
- 15+ hour agolatest article
- Aug 18, 2026earliest in window
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- 266avg words
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- Games 14
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News
Pop Quiz 2026 Specialty Toys & Gifts Edition
17+ hour, 33+ min ago (153+ words) Pop Quiz with Wendy Smolen Specialty Toys & Gifts 2026 Edition The Toy Book Test your toy knowledge with our latest Pop Quiz! The fourth quarter is quickly approaching, meaning the holiday season is almost here. While the industry is hitting showrooms…...
Little Tikes’ Classic Toys Get a Modern Makeover with the Cloud Collection
3+ day, 14+ hour ago (425+ words) Classic toys in soothing, neutral shares are designed to match the decor of every home. Little Tikes, a wholly owned subsidiary of MGA Entertainment, is launching revamped versions of its best-selling toys in neutral tones. The Little Tikes Cloud Collection…...
Talkin' Toys: 'That's So Hunter Price"
5+ day, 10+ hour ago (503+ words) With a global portfolio spanning toys, stationery, accessories, and licensing, the U.K.’s “Consumer Product Playhouse” is heading to LA with fresh product and bigger North American ambitions. For a company that started by selling closeouts in 2009, Hunter Price International has…...
2027 Is Bringing Fresh Ideas to the Toy Aisle
1+ week, 5+ day ago (686+ words) Source: Hasbro/The Toy Book 2027 is packed with new ways to build, collect, play, create, and connect. Standing 11 inches tall, this made-to-order Sentinel features more than 20 points of articulation and 11 accessories for re- creating retro game poses, attacks, and Rocket…...
Geppetto’s Toys Marks 50 Years with Celebration Across San Diego
2+ week, 6+ day ago (368+ words) Natalie is an Assistant Editor for The Pop Insider, The Toy Insider, and The Toy Book. She is a Hufflepuff, a theme park enthusiast, and still holds the school record for the most Accelerated Reader points. If you're looking for…...
The Toy Book's Must-See Picks at ASD Market Week August 2026
3+ week, 5+ day ago (454+ words) Sensory Toys | Source: stock.adobe.com ASD Market Week × The Toy Book | August 25-27, 2026 | Las Vegas Convention Center Snugletz • Earth Keeperz Zoologee’s Snugletz and Earth Keeperz (pictured) are sustainable plush with soft textures and on-trend characters. They’re perfect for eco-conscious consumers…...