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On the #pulseofplay since 1984, The Toy Book is the leading authority on the toy industry in North America and beyond — in print and online.
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- Aug 18, 2026earliest in window
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News
Blue Marble Brings National Geographic Kids to the Preschool Aisle
18+ hour, 42+ min ago (243+ words) The new early learning assortment brings the exploration brand into the infant, toddler, and preschool space. National Geographic Kids is setting its sights on its youngest explorers. The line is organized around Blue Marble’s Play & Learn System, a color-coded, three-stage…...
The Plastic Directive: 60 Years of Star Trek Toys
5+ day, 20+ hour ago (179+ words) Source: The Toy Book A look at the history of an iconic toy brand that shares a milestone anniversary with The Toy Book. “I think it’s a reflection of the brighter future Trek gives us,” says NECA Brand Manager (and…...
Barbie Goes Cyber-Chic with Yoon Ahn for Mattel Creations
1+ week, 6+ day ago (113+ words) Barbie X Yoon Ambush Doll | Source: Mattel The Ambush founder brings anime influences, robotic details, and a futuristic feline companion to a new collector doll launching Sept. 4. Barbie is heading into the future with a little help from Yoon Ahn....
Michaels Gets Crafty with ‘Hobbyween’ for Halloween
1+ week, 6+ day ago (305+ words) Selections from Michaels' 2026 Halloween Decor Collection | Source: Michaels The retailer is leaning into analog hobbies, spooky stitching, mystery crafts, and group projects as consumers stretch Halloween well beyond October. Michaels is putting a crafty spin on spooky season with “Hobbyween,…...
Mattel Debuts First-Ever Monster High X American Girl Doll
1+ week, 6+ day ago (217+ words) Only 6,000 dolls will be available this fall. Shocking news from Mattel — for the first time, Monster High and American Girl are teaming up for a creepy-cute crossover doll. The star of the collaboration is Monster High’s Frankie Stein, the electrifying…...
Pudgy Penguins, OpenSea Bring Collector Park to New York City
1+ week, 6+ day ago (184+ words) A one-day festival unites collecting culture through exclusive merchandise and community spaces. Pudgy Penguins and OpenSea are taking over New York with Collector Park, a one-day festival centered on collecting culture. On Sept. 3, Collector Park invites fans to celebrate their…...
Holiday Hill Farm Plants Partnerships with Spirit Halloween, License 2 Play
2+ week, 4+ day ago (222+ words) Source: Holiday Hill Farm New costumes and plush inspired by Spookley will be available this Halloween season. Halloween is on its way, and this year, the shelves are looking extra Spookley. Just in time for fall, Holiday Hill Farms is…...
Huffy Relaunches Two Popular Bicycles at Walmart
2+ week, 4+ day ago (242+ words) The bikes include enhanced safety features for riders. Huffy is rereleasing upgraded versions of its best-selling bicycles, the Sea Star and the Rock It. The Rock It bike is available in green, blue, red, and black. The Sea Star bicycle…...
Care Bears Palm Puppetronics Bring the Care Bear Stare to Life
2+ week, 6+ day ago (251+ words) These interactive plush pals use technology to deliver a palm-sized Care Bears experience. Care Bears Palm Puppetronics from WOW! Stuff brings classic characters into the palm of your hand just in time for Share Your Care Day Sept. 9. Fans, collectors,…...
JAKKS Pacific Inks Extension for Daniel Tiger’s Neighborhood License
2+ week, 6+ day ago (292+ words) The Toy Book JAKKS Pacific Inks Extension for Daniel Tiger’s Neighborhood License The toymaker remains the master toy licensee for the hit PBS series. JAKKS Pacific has renewed its multiyear licensing agreement with Fred Rogers Productions and 9 Story Brands for…...