18+ hour, 36+ min ago   (243+ words) The new early learning assortment brings the exploration brand into the infant, toddler, and preschool space. National Geographic Kids is setting its sights on its youngest explorers. The line is organized around Blue Marble’s Play & Learn System, a color-coded, three-stage…...

20+ hour, 36+ min ago   (153+ words) Pop Quiz with Wendy Smolen Specialty Toys & Gifts 2026 Edition The Toy Book Test your toy knowledge with our latest Pop Quiz! The fourth quarter is quickly approaching, meaning the holiday season is almost here. While the industry is hitting showrooms…...

1+ day, 10+ hour ago   (313+ words) A sneak peek at what’s hot in toyland! We have a saying around The Toy Insider offices that we start saying somewhere around March each year: “Christmas is tomorrow.” In this industry, it feels like the big, looming holiday season…...

3+ day, 17+ hour ago   (425+ words) Classic toys in soothing, neutral shares are designed to match the decor of every home. Little Tikes, a wholly owned subsidiary of MGA Entertainment, is launching revamped versions of its best-selling toys in neutral tones. The Little Tikes Cloud Collection…...

4+ day, 13+ hour ago   (1501+ words) The annual list features trending toys across categories, price points, fandoms, and play patterns for the holiday season. Amazon is getting a jump on holiday shopping with its 2026 Top 100+ Toys list, highlighting a mix of trending products, collectibles, sensory toys,…...

4+ day, 20+ hour ago   (97+ words) Legacy of Horses re-creates iconic horse breeds as 1:12-scale adult collectibles. After decades of bringing miniature ponies to playrooms, Schleich is horsing around with a new collectible concept for adult equine enthusiasts. The inagural herd features three iconic horse breeds....

5+ day, 12+ hour ago   (381+ words) Source: NKOK/The Licensing Book Licensees celebrate 35 years of SEGA’s iconic blue blur! “This is not a small quantity of units,” Kalinske told The Toy Book in January 1992. “It’s just that Genesis is selling as fast as it hits. Besides,…...

1+ week, 5+ day ago   (686+ words) Source: Hasbro/The Toy Book 2027 is packed with new ways to build, collect, play, create, and connect. Standing 11 inches tall, this made-to-order Sentinel features more than 20 points of articulation and 11 accessories for re- creating retro game poses, attacks, and Rocket…...

1+ week, 6+ day ago   (305+ words) Selections from Michaels' 2026 Halloween Decor Collection | Source: Michaels The retailer is leaning into analog hobbies, spooky stitching, mystery crafts, and group projects as consumers stretch Halloween well beyond October. Michaels is putting a crafty spin on spooky season with “Hobbyween,…...

1+ week, 6+ day ago   (184+ words) A one-day festival unites collecting culture through exclusive merchandise and community spaces. Pudgy Penguins and OpenSea are taking over New York with Collector Park, a one-day festival centered on collecting culture. On Sept. 3, Collector Park invites fans to celebrate their…...