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On the #pulseofplay since 1984, The Toy Book is the leading authority on the toy industry in North America and beyond — in print and online.
- 60articles · 30d
- 21+ hour agolatest article
- Aug 18, 2026earliest in window
- 92%with images
- 266avg words
- Arts, Culture, Entertainment & Media 47
- Home & Hobbies 35
- Games 14
- Arts & Entertainment 10
- Games2 10
- Shopping 9
- Economy, Business & Finance 6
- Finance & Business 6
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News
Pop Quiz 2026 Specialty Toys & Gifts Edition
23+ hour, 51+ min ago (153+ words) Pop Quiz with Wendy Smolen Specialty Toys & Gifts 2026 Edition The Toy Book Test your toy knowledge with our latest Pop Quiz! The fourth quarter is quickly approaching, meaning the holiday season is almost here. While the industry is hitting showrooms…...
The Toy Insider's 2026 Holiday Toy Trend Preview
1+ day, 13+ hour ago (313+ words) A sneak peek at what’s hot in toyland! We have a saying around The Toy Insider offices that we start saying somewhere around March each year: “Christmas is tomorrow.” In this industry, it feels like the big, looming holiday season…...
Amazon Reveals Its 2026 Top 100 Toys List
4+ day, 16+ hour ago (1501+ words) The annual list features trending toys across categories, price points, fandoms, and play patterns for the holiday season. Amazon is getting a jump on holiday shopping with its 2026 Top 100+ Toys list, highlighting a mix of trending products, collectibles, sensory toys,…...
BOTI Brings Minto’s Viral Character Crew to the Toy Aisle
2+ week, 12+ hour ago (240+ words) Usagyuuun! | Source: Minto Usagyuuun!, Piyomaru, SugarCubs, and Betakkuma will anchor a new toy and consumer products program across North America and EMEA beginning in 2027. Minto is taking four of its digital character brands from messaging apps to store shelves. The…...